IPL Viewership Vs Elections Viewership- Wait a Minute... IPL Wins!

The general election may have won the battle, but it looks like the Indian Premier League (IPL) will win the war—for eyeballs. “IPL will be watched by both mass as well as niche audiences. It will be watched by people across the country,” says Emmanuel

Viewership studies by two media buying firms say the Twenty20 cricket league that begins on 18 April, will attract more viewers than the election coverage! The general election begins on 16 April and will be conducted in five phases till 13 May. The counting of votes will happen on 16 May, the day when election coverage peaks on news channels.

The final of IPL is to be played on 24 May in Johannesburg. If an IPL match and election coverage happens at the same time, approximately 60% of the viewers will prefer to watch cricket, says a dipstick study of 120 people done across Delhi, Mumbai and Bangalore by Maxus, a media buying agency that is part of GroupM India Pvt. Ltd.

An advertiser, who incidentally has bought time on both IPL and election coverage, also votes in favour of IPL. “IPL cuts across age groups and genders. Advertising on IPL will help reach out to a wider base (than elections),” says a spokesperson for Samsung Electronics Pvt. Ltd. The company bought ads on elections because of “its overall importance”, the spokesperson added. According to media buyers, a 10-second ad spot during an IPL match is currently being sold for Rs4 lakh against the going rate of Rs2, 000 to Rs4, 000 for election coverage on news channels. And while a sponsor has to spend around Rs30-35 crore to get associated with IPL, the sponsorship of election coverage on news channels costs anything between Rs15 lakh and Rs30 lakh.The study also points out that while viewers can get updates on elections intermittently, cricket fans are not likely to sacrifice live action once they sit in front of their television.

Media buyers also say that the profile of viewers on IPL will be much better than news channels.

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IPL Top 10 Batsmen

1. Shaun Marsh - Kings XI Punjab - 616 Runs
2. Gautam Ghambir - Delhi Dare Devils - 534 Runs
3. Sanath Jayasuriya - Mumbai Indians - 514 Runs
4. Shane Watson - Rajasthan Royals - 472 Runs
5. Graeme Smith - Rajasthan Royals - 441
6. Adam Gilchrist - Hyderabad Deccan Chargers - 436 Runs
7. Yousuf Pathan - Rajasthan Royals - 435 Runs
8. Suresh Raina - Chennai Super Kings - 421 Runs
9. MS Dhoni - Chennai Super Kings - 414 Runs
10. Virender Shewag - Delhi Dare Devils - 406 Runs

Top IPL cricket stars to entertain at Buffalo Park

IPL Cricket Stars Will Now Entertain Buffalo Park

Master Blaster Sachin Tendulkar is just one of several top world cricketers who will grace Buffalo Park when Indian Premier League (IPL) matches get played in East London next month. The tournament, hosted by Cricket South Africa, runs from April 18 to May 24 – the date of the final. The tournament, the richest in the world, was moved to South Africa amidst security concerns by the Indian government..

The eight finalized venues are Cape Town, Johannesburg, Durban, Centurion, East London, Port Elizabeth, Bloemfontein and Kimberley. The eight franchises play a league phase comprising 56 matches over 34 days at eight venues. Spectators can also look forward to Indian entertainment before and after each match.

“IPL is nothing but business”: Congress

As the elections are closer, closer are the controversies surrounding IPL & Politics. Ahead of the Lok Sabha elections, the Congress, in a bid to downplay the IPL controversy, today hit back saying the IPL was just “commercial cricket” and not a national tournament. The BJP, meanwhile, had tried to score political points claiming that the UPA government was unable to provide security to popular cricket tournaments in India. The Congress strongly opposed the BJP and asked it not to “politicize” the issue.

Aamir Khan Might Endorse IPL next Year!

Aamir Khan the ultimate perfectionist is likely to give a thumbs up for Indian Premier League. Who has often positioned himself in an altogether different league when compared to his contemporaries? The man who made Cricket 'entertaining' for the masses in Lagaan, is apparently all set to see his team achieve triumph in real life too. A source, who happens to be Aamir's production person, revealed that Aamir Khan was all set to be a brand ambassador of a cricket team in Indian Premier League's next season.

KKR adopts safe path, to announce captain, squad in SA

People are enraged. Ganguly fans are hooting the recent multiple captaincy decision for Kolkata Knight Riders. rumor has it that fearing a public outrage after Sourav Ganguly was stripped of sole captaincy role, the Kolkata Knight Riders (KKR) today said they will announce their skipper and squad for the Indian Premier League's second season in South Africa and not here. Interestingly, the development has further fuelled speculation that the Knight Riders think tank was yet to sort out their "differences" with Ganguly.

"I don't want to disclose the names of the players who would be going to South Africa now as we want to keep all options open. We might take the whole squad which took part in the conditioning camp to South Africa. Nothing has been finalized right now. The final team for KKR would be announced in South Africa," said Bhattacharya. However SRK has clearly quoted in his recent interview that he & not anyone will take decision regarding the captaincy & this decision would be taken in South Africa.

Preity Optimistic about IPL held in South Africa

Preity Zinta, who co-owns Indian Premier League (IPL) team Kings XI Punjab, says the Twenty20 tournament moving to South Africa is like "asking an actor to perform in a theatre where nobody knows him", but the Bollywood star also hopes the shift helps in making the event bigger.

"The option was to either have it outside India or not at all. No one is happy to shift from home ground. That thrill of playing across our own country at domestic tournaments is gone. Going to various cities with the m

atches is a high," Preity told IANS in an interview. "But we've to be optimistic. Last year when the IPL started everyone thought it would flop. It became the biggest hit ever. Likewise, the shift to South Africa could make the IPL bigger," she said on a positive note.